Do you struggle with Instagram post ideas?
If you are reading this post then are you all out of ideas on what to post on the gram? I can relate. Back when I first began using instagram I had no clue what types of content to post, what captions to write or when to post. That is when I turned to the internet doing my own google research. I wanted to know what mommy bloggers were posting on their instagram’s that would help me connect to my own audience. In short a majority of what I found was related to mommy blog post ideas, nothing specific to social media or instagram content. But honestly, I was not posting frequently to my blog and I had a few of my own blog topics that I wanted to write. My main focus at that time was to create a connection and grow my Instagram account so that my readers would want to visit my blog.
That is why I am excited to offer you twenty instagram content ideas that you can easily create or re-purpose digital content in your camera. My mission is to help fellow mom lifestyle bloggers, influencers, and mompreneurs. This is why I have personally created this list of mommy specific instagram content. Solely because when I was looking I couldn’t find any direct ideas that matched my community of moms. I want to be that inspiring force that helps you grow and connect to your growing audience. I know first hand how coming up, creating and posting interesting content daily on your instagram feed can be exhausting and cause anxiety. Here are twenty mommy related Instagram content ideas that you can post to your feed to continue to stay engaged and connected to your growing audience!
Recent Mommy Purchase
We moms are always shopping so this one could easily be anything you recently purchased in the last month for the kids. These could be products you use to make your day easier or add value to your data to day. For example a specific type kid friendly water bottle, baby teething toy, or mom beauty product. Why I like these kind of post is because they can be use to drive traffic to a blog post where you elaborate on more mommy purchases. Instead of posting a photo of all the items related to the blog post you can post a photo of just one product or of that product in action.
Kids OOTD
If you are anything like me then your most recent photo in your camera reel. Is probably of a cute kid dressed looking extra adorable. I encourage you to post that photo of your little ones outfit of the day from XYZ store or brand. Why I like this type of IG content? OOTD can be used as a recurring Instagram post. Especially if you are looking to create a regular posting schedule. It also eliminates the guess work on what to post on a specific day. It also gives your audience something to look forward to like a fashion Friday kids OOTD.
Mommy Workspace
This could be a overhead shot of you at your desk or you sitting on the floor of your kids playroom surrounded by toys. The key is to make this your own with wherever you are working from your home, outdoors, playroom. This is great for all of those moms who are juggling working from home while caring for their children during the pandemic.
Favorite Mommy & Me place
If you like to frequent your local coffee shop for a afternoon coffee break with your little one. Share the location with your followers. Or if you love places like the playground, library, beach these are great ways to connect and showcase ways that moms can get out of the house with the kids for a break. This can translate into a great future travel related post for your out of state followers or a favorite local mommy & me places.
Favorite Children’s Books
My kids have tons of books that are on regular rotation. What I like about books it can be translated in to several kinds of post. For example a regular bed time routine book, seasonal books for holidays through out the year, and as learning resources for kids.
What’s in your baby bag?
Everyone is curious about whats in someone bag for some reason. A quick flat lay of the contents of your baby bag is a wonderful way to share whats in your baby bag and engage your audience about some of their faves.
Kids Lunch of the Day
Moms need ideas on what to feed these kids daily more so now then ever before. A snapshot of whats for lunch that day is another great way to connect.
Mom Product you can’t live W/O
There is always that one product that we moms have found that make our lives easier. I am sure there is another mom who needs this lifesaver share it with her. It could be a kids lunch box, bath time product, organizational home item.
Secrect Mom Talent
Every mom I know has a tip, trick, or unique way that she does something that makes her day to day easier. Share that special tip or trick with your audience or ask your audience to share one of theirs.
Tag a Mom that inspire you
This is great way to connect your audience. You can tag a mom that inspires you or ask your audience to tag a mom that inspires them.
Special Mommy and Me moment
These could be moments you’ve created with your littles to give them your undivided attention. Like a mommy and me date or movie night just the two of you.
Daily Mom Motto
What is that one thing that everyone knows you for or that you 100% live by. This can be motivating for your audience.
Mom Self-care Act
Many of us moms don’t make the time for self care and truly always need the reminder that we deserve it. Share what you are doing from reading, walking, bubble baths or facials.
Sundays at Home
Sunday Brunch has changed a not that motherhood is underway. Share what Sundays at home as a mom looks like. Or how you use Sunday to prep for the upcoming week.
What you are currently reading?
This great because you can play off you self care post to take time for yourself and share that really good book that another mom would also find interesting.
Answer a Mom question you get often
In real life we get tons on how we do everything? Share that tip or advice that you know makes something easier for you. I am sure your mom audience will be grateful.
Coffee Shot
Even if its gotten cold after you’ve reheated it twice already. Snap a quick shot and share the moment.
Grateful Moment or Thing
Share something that you are currently grateful for or a moment.
Arm Candy
This could be your new Apple Watch or some really cute summer bracelets. If it brings a smile to you then share it.
Share a recent blog post
The whole point is to drive traffic to your own blog so don’t forget to share the blog post you are writing.
I hope that you can apply these ideas to your own brand shuffling around a bit monthly. Mostly keeping it simple, making it your own then rinse and repeat. Planning and sharing valuable content consistently will only help you connect with you audience.
I look forward to seeing how you like these ideas so don’t forget to tag me when posting on Instagram @cincitystyleedition.
Stay Stylish friends!
Cindy
